Sarah McCaffrey · Creative Marketing Studio
Authentic social media, branding and content creation for local businesses that want to actually connect with people — not just decorate a feed.
Seven years across corporate and local businesses taught me one thing — people don't follow brands, they follow people. I've worked in radio, music, customer service, and styling, and somewhere along the way I fell in love with the small stories behind small businesses.
These days, I make people feel comfortable on camera. I help owners find their voice. I shoot the moments that look like a real Tuesday afternoon — not a stock photo. That's where trust lives.
01
Show up consistently, without burning out.
Strategy, scheduling, and storytelling that actually sounds like you. We turn your everyday into content people want to follow.
For
Local businesses ready to be seen — but tired of doing it alone.
02
A library of photo + video that feels like you, on a real day.
Documentary-style content shoot days at your space. Candid, considered, never stiff. You'll get content that lasts months.
For
Owners who want their brand to feel cinematic, real, and warm.
03
A brand that finally looks the way it feels to work with you.
From the colour story to the way your captions sound — a cohesive identity built around the heart of your business.
For
Businesses ready to graduate from Canva-and-cross-fingers.
Before
After
same business, finally seen.
“Working with Sarah was the first time I felt like my business looked the way it actually feels to walk into. People started saying ‘I follow you' — and meant it.”
Maeve · Owner, Ivy & Oak Boutique
More client storiesNow booking
Shoot days run Mondays, Tuesdays & Saturdays. Limited monthly spaces — reserve yours below.
One letter a month. No noise, no spam — just the good stuff.